To provide excellent education on basic concepts, skills and values in journalism, to facilitate an understanding of ethical and legal issues related to media and to promote an appreciation of the importance of cultural and intellectual diversity, civic engagement and social responsibility.
To achieve programme growth through development of undergraduate education and services to the profession so as to become the preferred source of journalistic education in the region.
To equip students with skills required to write effectively for newspapers,magazines or news websites or prepare news to be broadcast. Enable students to demonstrate the ability to use current tools and technologies appropriate for the communications profession.
B.A. Social Work
S.No. Name Qualification Designation Experience Specialization 1 Ms. Y. Oliva MBA (Media Management Lecturer & HOD 2y Community Development
FIELD TRIP TO THE HINDU 0n 27.02.2016, VJA
To get a thorough knowledge on functions of print media and various departments in it, under the guidance of MrAppajiReddem lecturer of journalism, chief bureau of THE HINDU, 8 students of IIIrd B.A journalism (2015-18) visited THE HINDU office.
GUEST LECTURER ON “CREATIVE WRITING”
To make students aware of creative writing, Sri Appaji Reddem Chief Bureau of The Hindu gave a lecture and focused on creative writing and its importance in today’s world. 20 students of IInd and IIIrd B.A Journalism attended the session on 20.07.2016.
FIELD VISIT AMARAVATI EXPO
Various architectural proposals of the rising capitalof Andhra Pradesh, Amaravati where 20 students of IInd and IIIrd B.A Journalism witnessed the exhibition on 16.07.2016.
OUT REACH PROGRAMME- Students Interaction
An outreach programme was conducted on pedagogy on 06.01.2017, “Pedagogy Teaching the 20th Digital Era”, where I.V Subbarao, a former IAS, currently secretary to Venkaiah naidu and R.P Chicodia were the Resource Person.
Throwing light on the role of youth in voting an awareness outreach programme was conducted in trend set mall by 21 students of II& III B.A JOURNALISM students 25.01.17.
WORKSHOP ON USE OF COMPUTERS IN REPORTING AND EDITING
A workshop on how computers are helpful in reporting and editing in the field of journalism by Mr. S.Sesha Talpa Sai from K.B.N College,Vijayawada on 22/02/2017.
WORKSHOP ON PHOTOGRAPHY
Mr. Rahul Triger,professional photographer extended keen information on outdoor photography which made the workshop livelier.
A GUEST LECTURE ON “MEDIA PROTOCAL IN REPORTING WOMEN AND CHILD ISSUES”
On the occasion of women’s day the lecturer in journalism Ms.Y.Oliva proposed a guest lecture along with the departmental students on 08/03/2017 Girls Advocacy Alliance State Bureau, HELP.
A WORKSHOP ON THE ROLE OF HAM RADIOIN NATURAL CALAMITITES.
A Workshop on the role of Ham Radio during natural calamities was conducted in which 120 students from Ist, IInd, IIIrd B.A Journalism, III BSc. Electronics, MPC and MPCS took part and had a lively experience with the resource person, Arza Ramesh Babu, coordinator, Ham Radio training center, Vijayawada on 19/06/2017.
21/11/2017- NATIONAL SEMINAR IN K.B.N COLLEGE, VJW
Seven students from the department of Journalism participated in the national seminar conducted in KBN college on the theme- “Women empowerment, media, cinema, theatre- challenges and prospects” and gleaned a massive information.
WORKSHOP ON PHOTOGRAPHY
A workshop by Mr. Raghav, from Nikon India gave descriptive information onthe basic parts of a camera, importance of light in photography on 22/7/2017
WORKSHOP ON DSLR
A workshop by Mr.Hussain gave a detail explaination on the working system of DSLR on 12/8/2017.
PHOTO WALK IN UNDAVALLI CAVES
Had a scenic experience with the combination of capturing the beauty of Undavalli Caves on 13/08/2017.